bädy

bädy FAQ

everything people actually ask us before launch. short answers first, detail after. if something is not answered here, mail hej@bady.se and a person replies.

what is bädy?

bädy is a Swedish collagen drink sold as a daily stickpack powder. we call it skin juice. one pack a day that you rip open, shake into water and drink. drinkable skincare instead of another bottle on the shelf. and no, our skin juice has nothing to do with Skin Juice, the Australian skincare company. Drink Buddy turns up in searches for drinkbady too and is not us either. it is one single formula with no variants, and every stickpack carries hydrolyzed bovine collagen 5 g, hyaluronic acid 120 mg, vitamin C 80 mg, zinc 10 mg, astaxanthin 6 mg, copper 1 mg and a probiotic blend at 10 billion CFU across five named strains. the flavor is locked but not announced yet, the waitlist hears it first. the name is said like "baddie". bädy is made by Eyra Labs AB in Solna, Sweden, and launches in Sweden soon. until then it is waitlist only at drinkbady.se. legally bädy is food, not medicine. it does not treat, prevent or cure anything, and nothing on this page is a promise about your skin.

bädy launches in Sweden soon. join the waitlist

how do you pronounce bädy?

like the english word "baddie". the umlaut does the work: it is spelled bädy but said baddie, and that is entirely on purpose. so if you heard someone talk about "the baddie collagen" or "baddie skin juice" and went looking: this is the place. write bädy when you can, say baddie as much as you like.

what is actually in a bädy stickpack?

seven things, all of them declared. hydrolyzed bovine collagen at 5 g is the bulk of the pack. hyaluronic acid comes in at 120 mg, vitamin C at 80 mg in an acid neutral form so it does not taste sharp, zinc bisglycinate at 10 mg, astaxanthin at 6 mg, copper bisglycinate at 1 mg, and a probiotic blend at 10 billion CFU. the probiotic side is five named strains: L. paracasei LCPM54, L. plantarum LPM27, L. rhamnosus GG, B. breve BBRM60 and B. bifidum BBM12. we name them because a blend you cannot name is a blend you cannot check. three of the nutrients carry EU authorised claims, and bädy uses four of them: vitamin C contributes to normal collagen formation, zinc contributes to the maintenance of normal skin, copper contributes to normal skin pigmentation, and copper contributes to the maintenance of normal connective tissues. the collagen, the hyaluronic acid, the astaxanthin and the probiotics carry no authorised skin claim, so we do not make one. you can check what is and is not authorised yourself in the EU register of health claims, assessed by EFSA.

why bovine collagen and not marine?

bädy runs on bovine: type I and type III peptides in the same pack, and no fish in the formula. that is the whole argument, and it is not an attack on marine. marine collagen is mostly type I and it is a perfectly good ingredient. both marine and bovine collagen are hydrolyzed the same way, into short peptides, before they ever reach a stickpack. the difference people feel in practice is allergen and diet, not chemistry. fish is one of the allergens EU law requires to be declared, so anyone allergic to fish or shellfish is ruled out of marine before the conversation starts. bovine rules out vegans, vegetarians and anyone who avoids beef. we are not claiming bovine works better on skin than marine. no collagen source has an EFSA authorised skin claim, in either direction.

does collagen actually work?

the honest answer: the EU has not authorised a single skin claim for collagen, and there are Swedish experts who call the entire category nonsense. that criticism deserves to be taken seriously, not explained away with a nice graphic. studies point in different directions, but EFSA has assessed the evidence and did not find it sufficient to let anyone say that collagen reduces wrinkles or improves skin elasticity. what is actually authorised you can look up yourself in the EU register of health claims. so we do not say it either, however much we would have liked to. what we are allowed to say, and what is authorised in the EU, is that vitamin C contributes to normal collagen formation, that zinc contributes to the maintenance of normal skin, that copper contributes to normal skin pigmentation and that copper contributes to the maintenance of normal connective tissues. all three nutrients are in bädy, at 80 mg, 10 mg and 1 mg per stickpack. the same position is written out in the press kit, so a journalist can quote it without calling us. if you expect a miracle out of a glass you will be disappointed, whatever the brand. do not buy bädy for a promise. we are not making any.

what is the difference between collagen type I, II and III?

type I and type III sit in skin, type II sits in cartilage. bädy carries type I and type III, because the source is cattle hide, 5 g of hydrolyzed bovine collagen per stickpack. type II usually comes from chicken cartilage and is sold for joints, so type II in a beauty supplement is worth a question. marine collagen from fish is mostly type I. this is a description of where the types sit in the body, not a claim about what they do once you drink them. and before anyone sells you the best type for skin: EFSA has not authorised a single skin claim for collagen, of any type, from any source, at any dose. what we are allowed to say about collagen formation is that vitamin C contributes to normal collagen formation, and there is 80 mg of it in the same stickpack.

what is the gut skin axis?

the gut skin axis is the term researchers use for the traffic between gut bacteria, the immune system and the skin barrier. it is an active research field and an unfinished one, and that review is there for you to read rather than take our word for it. bädy carries 10 billion CFU across five named strains because the axis is where the interesting work is happening, not because we can tell you what it will do to your face. the link documents that the field exists and is being studied, nothing more. EFSA has not authorised a skin claim for any probiotic strain, so anyone selling you one is selling past the evidence. L. rhamnosus GG is one of the most widely studied probiotic strains in the world and takes five minutes to look up.

what is astaxanthin and where does it come from?

astaxanthin is a red pigment from the carotenoid family, and bädy's comes from the microalga Haematococcus pluvialis: a dry extract standardized to 4 percent astaxanthin. grown, not synthetic, not taken from shellfish. the alga produces the pigment when it is stressed, and it is the same compound that gives salmon and shrimp their pink color. in bädy it sits at 6 mg per stickpack, printed like every other dose, inside the 2 to 12 mg range the studies typically use. that link documents doses, not effects. astaxanthin holds no authorised health claims in the EU, so bädy claims nothing about what it does in your skin. it is also one of the things that makes bädy unusual in a collagen drink, where most of the category stops at collagen plus vitamin C.

is there a collagen powder with probiotics, hyaluronic acid and astaxanthin?

that combination is rare, and it is the gap bädy was built in. most collagen drinks and collagen powders are collagen plus vitamin C, sometimes with hyaluronic acid on top. putting a probiotic blend at 10 billion CFU into the same daily dose is still unusual in the category, and it is a deliberate choice tied to the gut skin axis above. bädy puts hydrolyzed bovine collagen 5 g, hyaluronic acid 120 mg, vitamin C 80 mg, zinc 10 mg, astaxanthin 6 mg, copper 1 mg and five named probiotic strains in one and the same stickpack. astaxanthin is uncommon in collagen drinks too, and it sits here at 6 mg. we promise nothing about what the combination does, for exactly the same reason as in the question above. we tell you what is in it, at what dose and under what strain name, and let you decide whether that is interesting.

what does it taste like and how do you take it?

we are not telling yet. the flavor is locked, one single flavor with no variants and no line to choose from, but announcing it now would hand out our favorite surprise early. the waitlist hears it first, along with the date and the price. what we can say: it is built to be a drink you look forward to, not a pill you force down at 07:00. one stickpack a day, ripped open and shaken into water. rip, shake, sip. most people slot it into whatever they already do in the morning, because a routine you have to remember is a routine you drop by week two. there is no loading phase, no cycling on and off, no time of day that is more correct than another. vitamin C is in an acid neutral form specifically so the drink does not go sour on you. and once you have tasted it, if you hate the flavor, tell us. at launch it is the only one there is, and we would rather hear it than not.

what is bädy sweetened with?

stevia. steviol glycosides from the stevia leaf, at the lowest dose that makes the drink taste the way it should. that is the entire sweetener story: no sucralose, no aspartame, no acesulfame K. and while we are listing what is not in the pack: no artificial sweeteners, no artificial colors and no fillers. the actives are printed with their doses, and the sweetener side deserves the same honesty. stevia divides people. most people never notice it, some pick up the slightly green end note stevia can leave. if you are one of them, mix it colder and with more water, which flattens it. we chose stevia because an artificial sweetener in a formula built on declared doses and named strains would be a strange way to end the label.

is collagen powder, capsule or liquid better?

dose decides, and 5 grams of collagen does not fit in a capsule. a standard capsule holds a few hundred milligrams, so the amount in one bädy stickpack is roughly ten capsules a day. that is why collagen is almost always sold as a powder, and why bädy is a powder. the stickpack is single serve: no tub, no scoop, no measuring, nothing going stale on the counter. liquid collagen shots dissolve the same kind of dose in water and charge you for the water and the bottle. capsules are honestly easier if you do not want to taste anything at all, but the dose usually lands at a fraction of what the trials use. we picked powder for the dose and stickpacks so the routine actually happens.

the waitlist hears the flavor, the date and the launch first. join the waitlist

where is bädy made?

in Sweden. bädy is manufactured in Sweden by Eyra Labs AB, a Swedish company based in Solna just north of Stockholm, and every order ships from Sweden. the launch market is Sweden too: at launch we sell only inside Sweden, direct to consumer at drinkbady.se, with UK and EU coming later and no date fixed. the chain is short and domestic on purpose: made in Sweden, shipped from Sweden, sold in Sweden. what we do not claim is that every raw ingredient is Swedish: collagen, astaxanthin and probiotic strains come from specialist suppliers, and pretending otherwise would be exactly the kind of label poetry we started bädy to avoid. who is behind the company, and why the brand looks the way it does, is on the about page. the product is made in Sweden, and that is a claim we can stand behind.

is 5 grams of collagen a day enough?

5 grams sits in the middle of the range the studies use. there is no proven dose, because EFSA has not authorised a skin claim for collagen at any dose at all. a 2019 systematic review walks through trials using 2.5 to 10 grams of hydrolyzed collagen a day for 8 to 24 weeks. that link documents which doses are used and for how long, nothing about what they do. same for the rest of the pack: 120 mg of hyaluronic acid is a dose used in trials, and astaxanthin is typically studied at 2 to 12 mg, where bädy sits at 6 mg. on the shelf you will find everything from a couple of grams to 15, and more is not automatically better. it is mostly just more. every dose is printed on the pack, so you can compare for yourself instead of taking our word for it.

why is there no biotin in bädy?

there is no biotin in bädy, and that is a deliberate choice. biotin is one of the few ingredients in this category that actually holds authorised EU claims for hair and skin. they sit in Commission Regulation 432/2012 and you can look them up there. the condition for a company to use them is being a source of biotin, meaning 15 percent of the 50 µg reference value. seven and a half micrograms per serving. that is what it costs to put the word hair on a jar. the dosing in the category sits somewhere else entirely: the US FDA writes that supplements sold for hair, skin and nails can contain up to 650 times the recommended daily intake, and that it is aware of products carrying 20 mg of biotin and up to 100 mg per pill, which is 400 to 2,000 times the EU reference value. the same warning says biotin at that scale can interfere with common blood tests, troponin among them, which is the test used when a heart attack is suspected, and that you should tell your healthcare provider if you take biotin. at the recommended daily intake the FDA sees no such interference. we say nothing about what biotin does for your hair or your skin. we simply do not have it in the formula.

does collagen have side effects?

collagen is a food, hydrolyzed protein from bovine hide, and for most people it is uneventful. what tends to get reported is mild: a feeling of fullness, bloating or an unsettled stomach in some people, mostly in the first days. if you are allergic to beef, do not take bovine collagen at all. if you take medication or live with a condition that makes you careful, ask a doctor or pharmacist and show them the ingredient list, which is printed in full further up this page. do not exceed one stickpack a day. and if you react to anything in the pack: stop, and mail hej@bady.se. we actually want to know, because a brand that only wants compliments learns nothing.

what does the body need to make collagen?

your body builds its own collagen every day, and it needs vitamin C to do it. that is also exactly what the authorised EU claim bädy leans on says: vitamin C contributes to normal collagen formation. normal, it says, which is not the same as boosting anything. you get vitamin C from peppers, citrus, broccoli and blackcurrants, and your body needs protein and enough food in general to build anything at all. we are not going to list superfoods and we are not going to claim bone broth does something for your skin, because nobody is allowed to claim that. bädy carries 80 mg of vitamin C per stickpack, which is 100 percent of the EU reference value. that is a comparison against a reference value, not a promise of a result. a supplement does not replace a varied diet, and if you are eating too little overall, that is the bigger question.

can I take bädy while pregnant or breastfeeding?

ask your midwife or doctor first, and show them the ingredient list. that is not a disclaimer we write to dodge the question. it is the actual advice. authorities are generally cautious about food supplements during pregnancy and breastfeeding, for the simple reason that most of it has not been studied in pregnant women. bädy contains collagen, hyaluronic acid, vitamins, minerals, astaxanthin and probiotics at doses printed above, so it is a short conversation to have. until you have had it: rather wait. the waitlist will still be here.

does bädy contain fish, gluten or lactose?

no fish. the collagen is bovine, which is half the point of running cattle instead of marine. the astaxanthin comes from the microalga Haematococcus pluvialis, not from shellfish, so that ingredient carries no shellfish either. gluten and lactose are not something bädy declares until the manufacturer's specification is locked, and until then the only honest answer is that we do not have those lines in hand yet. hydrolyzed collagen from cattle hide carries neither gluten nor lactose on its own, but in a finished formula the allergen status is decided by flavoring, sweetener and above all by the growth medium the probiotic strains were cultured on. those are the details we are waiting on, and we are not going to guess them for you. the formula consists of bovine collagen, hyaluronic acid, vitamin C, zinc, copper, astaxanthin, five probiotic strains, stevia and flavoring, and no artificial sweeteners, colors or fillers go in. the complete ingredient and allergen declaration is published on the pack and on this site by launch, checked against the specification. if an allergy decides this for you, mail hej@bady.se and we will answer with the specification in front of us.

how fast does skin renew?

a full epidermal turnover takes 40 to 56 days. that is textbook skin biology, not a promise from bädy. the outermost layer turns over faster than that, in roughly two weeks, and what sits deeper moves on a scale of months and years. trials on hydrolyzed collagen typically run 8 to 24 weeks, which is one to three turnovers, and that is why no serious skin research measures anything over a weekend. none of that says what a daily drink does, because there is no authorised skin claim to lean on, not for collagen, not for hyaluronic acid, not for probiotics and not for astaxanthin. if you are looking for something that visibly changes you by friday, this is not it, and honestly nothing drinkable is.

where can I buy bädy?

nowhere yet. there is no shop, no cart and no product page, only the waitlist at drinkbady.se. at launch bädy is sold direct to consumer at drinkbady.se and nowhere else: no pharmacies, no health stores, no marketplaces and no resellers. Sweden is the only market at launch, and the UK and the rest of the EU come after with no date fixed. if you see bädy for sale anywhere else, it is not us, and we want to know. the waitlist gets access first on launch day, in order, and the people on it hear from us before anyone else does. who makes bädy is on the about page.

when does bädy launch, and where?

soon, in Sweden, and we are not announcing the date yet. the waitlist hears it first. bädy launches direct to consumer at drinkbady.se, shipping inside Sweden first, with no retail chain in between at launch. UK and the rest of the EU come after, with no date fixed yet, because announcing a market we cannot ship to yet is how brands lose people. the first batch is deliberately small, so the waitlist is not a marketing gesture, it is the actual order of who gets in. until launch day there is no shop, no cart and no product page, just the waitlist and the pages you are reading now. bädy is made by Eyra Labs AB, a Swedish company based at Gårdsvägen 8, 169 70 Solna. pricing is not public yet and we are not going to leak it early. the waitlist hears first, before any press, any ad and any social post.

how does the waitlist work?

you put in your email at drinkbady.se and then you confirm it. the confirmation is a real step, not a formality: a mail lands in your inbox with one button in it, and you are not on the list until you press the button. that is double opt in, it is how Swedish and EU consent rules are meant to work, and it means nobody can sign you up as a joke. after that you get mail about the launch and nothing else. no daily nagging, no rented lists, no selling your address on. you can unsubscribe from any mail and the link is always there. our mail tool is Klaviyo and the full detail of what we store and why is in the privacy policy on drinkbady.se. waitlist members get first access on launch day, in order.

is bädy safe, and who is it not for?

bädy is food, not medicine, and the dose of every active is printed above so you can check it against anything else you take. it is not for vegans or vegetarians, since bovine collagen comes from cattle. it is not for anyone avoiding beef for religious or personal reasons. if you are pregnant, breastfeeding, taking medication, or living with a condition that makes you careful about what you add, ask your doctor or pharmacist before you start, and show them the ingredient list. do not exceed one stickpack a day. a food like this does not replace a varied diet, and it is not a substitute for anything a doctor has told you to do. if you react badly to anything in the pack, stop and mail hej@bady.se, and we will want to hear about it.

who is bädy for?

women roughly 25 to 40 who are done buying the tenth serum and want to start from the inside instead. bädy is built as a brand first and a formula second, which sounds backwards until you have met the beige shelf: wellness products that all look the same, sound the same and apologise for existing. bädy is not that. it is loud, every dose is printed on the box, and it says what it cannot claim as clearly as what it can. you do not have to be into wellness to be into bädy. if you want a supplement that talks like a pharmacy, there are plenty of those and they are good at it. if you want a drink you actually look forward to at 08:00, that is the one we are making.