about bädy
bädy is a Swedish collagen drink, sold as one daily stickpack of powder you rip, shake into water and drink. we call it skin juice. one formula, no variants: hydrolyzed bovine collagen 5 g, hyaluronic acid 120 mg, vitamin C 80 mg, zinc 10 mg, astaxanthin 6 mg, copper 1 mg and a probiotic blend at 10 billion CFU across five named strains, sweetened with stevia. the brand is owned by Eyra Labs AB, Gårdsvägen 8, 169 70 Solna, Sweden. bädy is manufactured in Sweden and sold in Sweden only at launch, direct to consumer, on drinkbady.se and nowhere else. the name is said like "baddie" and is always written lowercase. the launch date is not public yet and goes to the waitlist first. mail hej@bady.se. the full ingredient list with doses sits on the FAQ, and the press kit has the same facts in a table.
the idea
skincare stops at the surface. that is what a cream is, it works on the layer you can touch. bädy started from the other direction: drink your skincare, one stickpack a day, and give the skin something to build on from the inside instead of adding a tenth bottle to the shelf.
that turned into one formula, locked, with no variants. hydrolyzed bovine collagen 5 g from cattle hide, which supplies type I and type III. hyaluronic acid 120 mg. vitamin C 80 mg. zinc 10 mg. astaxanthin 6 mg. copper 1 mg. a probiotic blend at 10 billion CFU across five named strains. sweetened with stevia, no artificial sweeteners, no artificial colors, no fillers. vitamin C, zinc and copper each sit at 100 % of their EU reference intake. the flavor is locked but not announced yet, and the waitlist hears it first. the doses are printed because a formula that hides its doses is hiding something.
bädy launches in Sweden soon. join the waitlist
what bädy does not claim
bädy makes no skin claims for collagen, hyaluronic acid, probiotics or astaxanthin. the EU has authorised none of them, for any brand, at any dose. check it yourself in the EU register of health claims, which lists every wording a food is allowed to use in Europe.
four authorised claims touch what is in bädy, and those are the four we use. vitamin C contributes to normal collagen formation. zinc contributes to the maintenance of normal skin. copper contributes to normal skin pigmentation. copper contributes to maintenance of normal connective tissues. that is the whole list. no before and after, no wrinkle talk, no guaranteed anything.
we link research where it documents doses. the trials on hydrolyzed collagen typically use 2.5 to 10 grams a day over 8 to 24 weeks, which is why bädy sits at 5 g. that link shows what doses researchers use and how long they run, not what a drink does to your face. read the field yourself. a study is not a promise, and nobody selling you collagen gets to turn one into a claim.
why it looks like this
there is a shelf in every wellness aisle where everything is beige, everything whispers, and everything sounds like a pharmacy that took a mindfulness course. bädy is not on that shelf. it is loud, it is red, it is Swedish, and it is built for women roughly 25 to 40 who dress for themselves and are bored of lagom.
the brand comes first here, on purpose. people join bädy because they want to be associated with it, and they stay because the product is honest. you do not become a customer, you become a bädy. that is the actual business plan, and it is why the packaging looks like something you would leave out on the counter rather than hide in a cabinet.
who makes it
bädy is made by Eyra Labs AB, a Swedish company at Gårdsvägen 8, 169 70 Solna, just north of Stockholm. small team, direct to consumer, no retail chain in between at launch. the product is manufactured in Sweden, everything ships from Sweden, and Sweden is the only market at launch. you buy bädy on drinkbady.se and nowhere else, so there are no resellers, no pharmacy shelf and no marketplace listing. if you see bädy sold somewhere else, tell us. the UK and the rest of the EU come after, with no date fixed. we are not affiliated with Skin Juice, the Australian skincare company. same two words, different continent, no connection. you reach a human at hej@bady.se, and the press kit has the company facts in a table.
timeline
- 2026: formula locked, flavor locked (not announced yet), waitlist opened at drinkbady.se
- launch day, not announced yet: Sweden first, direct to consumer, waitlist gets first access in order
- after launch: UK and EU, no date fixed yet
pricing is not public before launch, and the waitlist hears it before anyone else does.
contact
press, partnerships, questions, complaints, or guesses at the flavor: hej@bady.se. we read all of it. the press page has the boilerplate, the brand facts and the assets, and the FAQ answers the ingredient questions in detail. Swedish version of this page: om bädy.
Instagram: @drinkbady · TikTok: @drinkbady
skin juice is launching in Sweden soon. the waitlist hears everything first: the flavor, the date, the launch.